Investing in an eye-catching design is a waste of money if the words don’t capture a reader’s interest. I’ll tell your story with copy that is not only optimized for search engines, but for the humans who read it.
Blogging can establish your business as an industry leader and increase client engagement through improved SEO. I’ll help you develop a content calendar of interesting, educational content that readers will want to share.
Many clients are willing to give a testimonial but are either too busy or unsure of how to begin. I will interview your clients in a short phone call, asking a list of your questions. I then organize their comments into a clear written message that meets their approval.
Case studies tell the story of how your business helped a client solve a problem or overcome a challenge. They are a powerful marketing tool to showcase the value of your product or service.
Email Marketing Campaigns
Email campaigns are an effective way to speak directly to your clients and prospects. Announce a new product or service, send a link to a blog post, or announce an upcoming promotion in a message that clients will want to open.
Whether online or in print, newsletters are a great way to stay in touch with clients. Share interesting articles, company news, upcoming events, and promotions.
Staff bios for your website, personal information for collateral material, and profiles on LinkedIn are all important parts of your business presentation. It’s hard to write about yourself. I’ll do it for you.
Business Profiles and Histories
Every business has an interesting origin story. I use my storytelling abilities to tell readers about your company’s history. Your business story is a compelling marketing tool for your website, the media, and collateral material.
It is sometimes necessary for a business to make an announcement to the media. Each newspaper requires a specific format. I write media releases to fit the necessary templates and improve the chance of publication.
Printed marketing materials like postcards and brochures continue to be useful tools to inform people about your business. They provide something tangible to leave behind at meetings or distribute at networking events and conferences. I can help make sure your message speaks loud and clear.
Client and Employee Communication
It’s essential that letters and emails to clients and employees represent your business in a tactful, professional manner. I write clear, easy-to-follow informational letters, instructions, requests for information, payment reminders, and any type of correspondence for clients. I also write employee manuals and standard operating procedures for staff.
Surveys and Questionnaires
Questionnaires can provide useful data on the topics you choose. I’ll craft survey questions that make it easy for your subjects to understand and answer.